Privacy policy

Last updated: 30 October 2026

Blaiche operates this store and website, including all related information, content, features, tools, products and services, to provide you, as a customer, with a personalised shopping experience (the “Services”). Blaiche is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use, make a purchase or carry out another transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy prevails with regard to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described in it.

Personal information we collect or process

When we use the term “personal information”, we mean information that identifies you or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or de-identified so that it cannot identify or reasonably be associated with you. Depending on how you interact with the Services, where you live and what applicable law permits or requires, we may collect or process the following categories of personal information, including inferences drawn from that information:

• Contact details, including your name, address, billing address, delivery address, telephone number and email address.
• Financial information, including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
• Account information, including your username, password, security questions, preferences and settings.
• Transaction information, including items you view, place in your basket, add to your wish list, purchase, return, exchange or cancel, and your past transactions.
• Communications with us, including information you provide when communicating with us, for example when submitting a customer support request.
• Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.
• Usage information, including information about your interaction with the Services, such as how and when you interact with or navigate the Services.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us or provide personal information to us.
• Automatically through the Services, including from your device when you use our products or services or visit our websites, and through cookies and similar technologies.
• From our service providers, including when we engage them to enable certain technologies and when they collect or process your personal information on our behalf.
• From our business partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

• Providing, tailoring and improving the Services. We use your personal information to provide the Services, including to fulfil our contract with you, process your payments and orders, remember your preferences and the items that interest you, send notifications relating to your account, process purchases, returns, exchanges or other transactions, create, maintain and manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews and create a personalised shopping experience, for example by recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text message or post, and showing you online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your basket and your other activities on the Services.
• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure checkout and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activities, protect public safety and secure our services. If you choose to use the Services and create an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password or other access details with anyone.
• Communicating with you. We use your personal information to provide customer support, respond to you, deliver effective services and maintain our commercial relationship with you.
• Legal reasons. We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government agencies, investigate or participate in civil investigations, potential or actual disputes or other adversarial legal proceedings, and enforce or investigate possible violations of our terms or policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. These circumstances may include:

• With Shopify, providers and other third parties who perform services on our behalf, such as IT management, payment processing, data analysis, customer support, cloud storage, order fulfilment and shipping.
• With business and marketing partners to provide you with marketing and advertising services. For example, we use Shopify to support personalised advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to ask us not to share information about you to show you targeted advertising and marketing based on your online activity with different merchants and websites.
• When you instruct us, ask us or otherwise consent to our disclosure of certain information to third parties, for example to ship products to you or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our group of companies.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligation, including responding to subpoenas, search warrants and similar requests, to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve them. Information you submit to the Services will be transmitted to and shared with Shopify and third parties who may be located in countries other than your country of residence, to provide and improve the Services. In addition, to help protect, develop and improve our business, we use certain advanced Shopify features that incorporate data and information obtained from your interactions with our store, other merchants and Shopify. To provide these advanced features, Shopify may use personal information collected about your interactions with our store, other merchants and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and the rights you may have, see Shopify’s Consumer Privacy Policy. Depending on where you live, you may exercise certain rights regarding your personal information through Shopify’s Privacy Portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with us or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of those websites, including the accuracy, completeness or reliability of information found on them. Information you provide in public or semi-public areas, including information shared on third-party social media platforms, may also be viewed by other users of the Services and/or users of those third-party platforms without limitation on its use by us or a third party. Our inclusion of these links does not, by itself, imply endorsement of the content of those platforms or their owners or operators, unless otherwise stated on the Services.

Children’s data

The Services are not intended for use by children, and we do not knowingly collect personal information about children who have not reached the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided personal information to us, you may contact us using the details below to request its deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell”, as those terms are defined by applicable law, the personal information of individuals under 16 years of age.

Security and retention of your information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee “perfect security”. Information you send to us may also not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, for example whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. These rights are not absolute, apply only in certain circumstances and, in some cases, we may refuse your request as permitted by law.

• Right of access / right to know. You may have the right to request access to the personal information we hold about you.
• Right to deletion. You may have the right to request deletion of personal information we retain about you.
• Right to correction. You may have the right to ask us to correct inaccurate personal information we retain about you.
• Right to portability. You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, in certain circumstances and subject to certain exceptions.
• Managing communication preferences. We may send you promotional emails, and you can opt out at any time using the unsubscribe option in the emails we send. If you unsubscribe, we may still send non-promotional emails, such as those relating to your account or orders you have placed.

If you live in the United Kingdom or European Economic Area, and subject to the exceptions and limitations provided by local law, you may exercise the following rights in addition to those set out above:

• Objecting to and restricting processing. You may have the right to ask us to stop or restrict the processing of personal information for certain purposes.
• Withdrawing consent. Where we rely on consent to process your personal information, you have the right to withdraw that consent. Withdrawing your consent does not affect the lawfulness of processing based on your consent before its withdrawal.

You may exercise any of these rights where indicated on the Services or by contacting us using the details below. To learn more about how Shopify uses your personal information and the rights you may have, including rights relating to data processed by Shopify, visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, as permitted or required by applicable law. In accordance with applicable laws, you may appoint an authorised agent to submit requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you authorised them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request within the time limits required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us using those details, or to lodge a complaint with your local data protection authority. For the EEA, a list of the competent data protection supervisory authorities is available here.

International transfers

Please note that we may transfer, store and process your personal information outside the country in which you live.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses, or an equivalent contract issued by the competent UK authority, as appropriate, unless the transfer is to a country determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will publish the revised Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or wish to exercise any of your rights, please email contact@blaiche.com. Our other contact details are available in our contact information policy. For the purposes of applicable data protection laws, we are the controller of your personal information.